Privacy Policy

Privacy Policy

uSort Platform

Effective Date: April 2026

This Privacy Policy explains how uSort ("uSort," "we," "us," or "our") handles information when you use the uSort website and mobile applications (the "Platform").

By accessing or using the Platform, you agree to the practices described in this Privacy Policy.

1. Introduction

uSort provides a digital platform for discovering, reviewing, and listing businesses. This Policy outlines how information is collected and used in connection with the Platform.

2. Information We Collect

2.1 Information You Provide Directly

When you use the Platform, you may provide:

  • Name or username
  • Email address
  • Phone number
  • Account credentials
  • User-generated content (such as reviews, ratings, and replies)

2.2 Information Collected Automatically

We may automatically collect:

  • IP address
  • Device type and operating system
  • Browser type
  • App and website usage data
  • Interaction data (pages viewed, features used)

2.3 Business Account Information

For business accounts, we may collect:

  • Business name
  • Public contact information
  • Any information submitted during sign-up or verification

3. How We Use Information

We may use collected information for any lawful purpose related to the Platform, including but not limited to:

  • Operating, maintaining, and developing the Platform
  • Managing accounts and listings
  • Displaying user-generated content
  • Improving features, performance, and user experience
  • Marketing, communications, and promotional activities
  • Analytics and research
  • Enforcing our policies and protecting the Platform

4. Reviews & User-Generated Content

By posting reviews, ratings, or any content on the Platform, you grant uSort a perpetual, worldwide, royalty-free license to use, display, modify, distribute, and promote that content in any form.

uSort reserves the right to moderate, edit, or remove any content at its sole discretion, without prior notice.

5. Data Sharing

We may share information with:

  • Service providers and partners who support our operations
  • Affiliates and trusted third parties for business and analytical purposes
  • Authorities, when we consider it appropriate
  • Any successor entity in the event of a merger, acquisition, or restructuring

6. AI & Automated Processing

uSort may use automated tools and artificial intelligence in connection with the Platform, including for content review, personalization, and operational purposes.

7. Data Security

While uSort takes general measures to safeguard information, no online service can guarantee complete security. Use of the Platform is at the user's own risk.

8. Data Retention

We retain information for as long as we consider necessary for the operation of the Platform or for any other lawful purpose.

9. User Choices

Users may update certain account information through their profile settings. Requests related to account information can be sent to [email protected], and uSort will review them at its discretion.

10. Cookies & Tracking Technologies

uSort may use cookies and similar technologies to operate the Platform, analyze usage, and enhance the user experience. Cookie preferences can generally be managed through browser settings.

11. Third-Party Links

The Platform may contain links to third-party websites or services. uSort has no control over and assumes no responsibility for the content or practices of any third party.

12. Children's Privacy

The Platform is not intended for individuals under the legal age, and uSort does not knowingly collect information from minors.

13. Limitation of Liability

To the maximum extent permitted by law, uSort shall not be liable for any direct, indirect, incidental, or consequential damages arising from the use of the Platform or the handling of information.

14. Updates to This Privacy Policy

uSort may update this Privacy Policy at any time, without prior notice. Continued use of the Platform after updates constitutes acceptance of the revised Policy.

15. Contact

For any inquiries related to this Privacy Policy, contact us at [email protected].

Governing Law

This Privacy Policy shall be governed by applicable laws.